Amazon growth, run properly.
For consumer brands at any stage on Amazon. From a first ASIN to a catalog that needs to grow past the plateau. Listings rebuilt from the search term out. PPC managed to a target. FBA inventory paced weekly. An operator inside Seller Central, not another dashboard.
accounts
open.
From the first ASIN to brands ready to break the next plateau.
Whether you're launching on Amazon for the first time or already selling and stuck at a ceiling, the work is the same: listings, PPC, FBA inventory, ranking, brand registry, troubleshooting. The work that actually moves a catalog, done by someone who does it every day.
The work, not the wrapper.
Rebuilt from the search term out.
Keyword-driven titles, bullets, A+ content, photo & video direction. Conversion leaks closed.
- Title & bullet rewrite
- A+ content design
- Brand Store IA & build
- Conversion-rate tuning
Managed to a target. Not a vanity ROAS.
SP / SB / SD restructured around real search-term data. Bids and budgets moved weekly. We report ACOS and TACoS. Both, always.
- Account restructure
- Search-term harvest & negation
- Bid & budget management
- Weekly performance review
Operations most freelancers avoid.
Replenishment forecasting, IPI health, stranded inventory, shipment management. The unglamorous work that frees cash and protects ranking.
- Replenishment forecasts
- Stranded & aged inventory fixes
- Shipment & receiving monitoring
- Pacing before promotions
For brands new to Amazon.
Brand Registry, Seller Central setup, and a proper launch sequence for the first three to twelve ASINs. Ranking pushed deliberately, not hoped for.
- Seller / Vendor Central setup
- Brand Registry & Brand Rep
- Launch sequencing
- Review velocity strategy
Specific. Not averaged.
Plans, not promises.
Most of the real work happens inside the details brands never see: inventory flow, search-term structure, conversion leaks, ad inefficiencies. That's what we do.
- Listing audit · titles, bullets, A+ content, photos
- Keyword & search term diagnostic
- PPC account review · last 12 mo
- FBA inventory & IPI review
- 90-day growth plan, written
- Keyword strategy & SEO map
- Listing rewrite
- A+ content design & build
- Brand Store IA, design, launch
- Photo & video creative direction
- Replenishment forecasting
- Stranded & aged inventory recovery
- Shipment & receiving monitoring
- IPI score management
- Inventory pacing before promotions
- Long-term storage fee mitigation
- Account restructure (SP / SB / SD)
- Search-term harvesting & negation
- Bid & budget management
- Branded vs. non-branded TACoS split
- Weekly performance review
- Seller / Vendor Central setup
- Brand Registry & Brand Rep status
- Launch sequencing (ranking push)
- Review velocity strategy
- 30 / 60 / 90-day launch report
The system.
Audit
Open Seller Central, the ad accounts, the listings, the inventory. Find the conversion leaks and the cash drains. Written.
Prioritize
Three levers worth pulling. Three not worth touching. Sequenced against inventory, season, and ad spend reality.
Test
Weekly. One change at a time on the listings that matter. Ad changes move bids before structure. Inventory respected.
Measure
Conversion, ranking, TACoS, IPI. Not vanity ROAS. Trends we can defend in a P&L review.
Scale
Winners get budget. Losers get killed cleanly. The catalog gets steadily less work to maintain, not more.
Report
Monthly one-page P&L. Forwardable to your board, bookkeeper, or spouse. Nothing hidden in a dashboard.
Pick a shape.
Audit + growth plan
- Catalog & listing audit
- PPC account review
- Inventory & FBA review
- Keyword map
- Conversion analysis
- Written 90-day action plan
Monthly management
- Listing optimization
- PPC management (SP / SB / SD)
- FBA & inventory ops
- Weekly stand-ups
- Monthly P&L report
Growth partner
- Multi-channel (Amazon + Walmart)
- Launch & ranking pushes
- Operational support
- Weekly reporting
- Forecasting & planning
Specific. Quantified.
Not averaged.
A few of the catalogs we've worked on. Names redacted until the contracts say otherwise. Numbers are real, dated, and verifiable on request.
Hola, soy Dulce.
A founder-led Amazon growth operator for consumer brands at any stage. Whether you're launching your first ASINs or you're already selling and need to break the plateau, I've worked inside Seller Central across launches, ranking pushes, FBA inventory crises, PPC restructures, and full catalog rebuilds.
Most of my work happens inside the details brands never see: inventory flow, search-term structure, conversion leaks, ad inefficiencies. The unglamorous parts that actually move the catalog.
No funnel-bro vocabulary. No inflated retainers. No surprise ACOS at month-end. Just an operator on the other end, a written plan, and Amazon expertise you can ask anything.
What you can count on.
Inside Seller Central weekly.
Not a dashboard tool. Not a freelance ad manager. A real operator who works the listings, the ads, and the inventory. Hands on the account.
Few clients on purpose.
Capacity is kept tight so you get the operator, not a rotating cast. The retainer covers attention, not headcount.
Spanish-language support, available.
Dulce is fully bilingual. If your team prefers to work in Spanish, or your customer-service or supplier conversations need it, we're there. EN by default; ES whenever you want.
Scope set in writing.
You see the monthly number on day one. If scope changes, we have a conversation before we send a bill. Ever.
Tell me about your catalog.
Thirty minutes, free. We'll see if it's a fit. If it isn't, I'll point you to someone better.
Or just write.
Privacy Policy
Escobar Ecommerce Strategies LLC (“we,” “us,” or “our”) operates Amazon Growth OS, an internal business application used to provide Amazon advertising management, reporting, analysis, and optimization services to authorized clients.
Information We Access
When a client authorizes our application to access their Amazon advertising account, we may access advertising and account information made available through Amazon APIs, including campaign performance, advertising spend, attributed sales, impressions, clicks, advertising efficiency metrics, campaign settings, keywords, search terms, advertised products, and related account identifiers.
We may also receive limited account information required by Amazon to authenticate and authorize access to an advertiser account.
How We Use Information
We use this information solely to provide services to the client that authorized access, including:
- Advertising performance reporting
- Campaign monitoring and optimization
- Business and product performance analysis
- Identifying advertising opportunities and issues
- Preparing client reports and recommendations
We do not sell Amazon advertising data or client information.
Authorization
We only access Amazon accounts that have explicitly authorized Escobar Ecommerce Strategies LLC and/or Amazon Growth OS to access their information. Clients may revoke Amazon authorization at any time through the applicable Amazon account or authorization settings.
Data Sharing
We do not disclose Amazon advertising data to unrelated third parties. Information may be processed by infrastructure and service providers that support the secure operation of Amazon Growth OS, solely as necessary to provide the service and subject to appropriate access controls.
Data Security
We use reasonable administrative and technical safeguards designed to protect client information against unauthorized access, disclosure, alteration, or loss. Access to Amazon Growth OS is restricted to authorized users.
Data Retention and Deletion
We retain information only for as long as reasonably necessary to provide our services, maintain required business records, and comply with applicable legal or contractual obligations.
Clients may request deletion of their information or termination of access by contacting us. When access is revoked or services end, we will delete or anonymize applicable stored information when it is no longer required for legitimate business or legal purposes.
Third-Party Services
Amazon Growth OS interacts with Amazon services and APIs. Use of Amazon services is also subject to Amazon’s applicable terms, policies, and privacy practices.
Changes to This Privacy Policy
We may update this Privacy Policy as our services, technology, or legal obligations change. The updated version will be posted at this URL with a revised “Last updated” date.